Ebiquity Buys Canadian Media Auditor Forde and Semple

Media and marketing analytics firm Ebiquity has acquired Canada-based media auditing company Forde and Semple MediaWorks, for an undisclosed sum.

Headquartered in Ontario, Forde & Semple provides services including media cost tracking; plan versus execution performance auditing; general media auditing; and tracking and verification of year-over-year KPIs. The business also produces the annual SMART Report, based on a study of approximately $1.4 billion in TV spend, and outlining the strengths and weaknesses of buying performance against the entire market and specific advertiser categories. For the financial year ended 31st January 2021, the agency had revenues of $CAN 1.1m.

Ebiquity CEO Nick Waters (pictured) says the acquisition will extend his company's own geographic presence in North America and enhance the services to the US and global client base. 'Our strengthening balance sheet also enables the group to consider further acquisitions while continuing to drive organic growth', Waters adds.

Web sites: www.ebiquity.com and www.forde-semple.com .