Former Google Exec is New IRI Global CMO

In the US, long-time Google exec Misty Muscatel Davis has joined consumer data giant and predictive analytics specialist IRI as Global Chief Marketing Officer.

IRI offers clients in the consumer, retail and media sectors access to a repository of purchase, media, social, causal and loyalty data, all integrated in an on-demand technology platform. Davis (pictured) joins after more than sixteen years at Google, latterly as Director, Global Client and Agency Solutions, CPG, Consumer Health and Tech. During her time with the business, Davis also served as Regional Client Lead, Americas Region; and Head of Industry, Home & Personal Care.

In her new role, Davis is tasked with driving marketing and sales initiatives in alignment with IRI's growth strategies. President and CEO Kirk Perry, who joined from Google a year ago, comments: 'We are excited about the new dimension Misty will bring to IRI's marketing function from her work at Google building global partnerships with some of the world's largest global advertisers and their respective media and creative agencies. I had the pleasure of working closely with her during my time as president of Google's Client and Agency Solutions business and look forward to doing so again'.

Web site: www.iriworldwide.com .