M&C Saatchi Launches Innovation Agency

n the UK, communications group M&C Saatchi has launched a digital business innovation consultancy called Thread, to help clients develop digital products and services.

Thread has been set up by Michaeljon Alexander-Scott, who previously led the Insight and Strategy practice at Accenture's design and innovation unit Fjord, and Lilian Tse who was previously Fjord's Design Director, responsible for launching new digital products. Their team comprises a global network of more than 70 innovation specialists who use commercial strategy, design, behavioural science and technology to identify, make and launch products and services.

Moray MacLennan, CEO of M&C Saatchi, comments: 'Clients increasingly recognise the importance of developing new digital products and services to diversify their revenue streams. Thread, and the experience that MJ and Lilian bring, enables us to expand into this growing territory and continue to accelerate our investment in differentiating digital capabilities'.

Web site: www.threadinnovation.io .