Advantage Hires Peter Harris for New Global CRO Role

In Australia, Advantage Group, which acts as an advisor for CPG and grocery sector B2B engagement solutions, has hired Peter Harris for the newly created role of Global Chief Research Officer.

Advantage acts as a link between supplier and retail partners, using analytics and strategy consulting to explore opportunities for mutual growth and to strengthen relationships. Its annual Advantage Report is used to improve performance between suppliers and retailers in more than 40 countries.

Harris (pictured) joins with more than 25 years' experience as a research leader. Previously he served as CEO of MR and customer experience consultancy Bastion Insights and CEO of data intelligence company Potentiate. Prior to this, Harris spent nine years at Vision Critical (now Alida), latterly as EVP and MD for Asia Pacific, having earlier been the firm's MD for Australia and New Zealand; and he spent nearly a decade at Colmar Brunton.

In his new role, Harris will lead and scale Advantage Custom Research Solutions, to provide tailor-made engagement programs to suppliers and retailers alongside the feedback they receive through the annual Advantage Report program. Commenting on the appointment, Group CEO John McLoughlin says: 'Peter's experience delivering world-class customer journeys will be vital as he strengthens Advantage's research capabilities to foster more collaborative relationships. I'm certain that his passion, knowledge, and experience will inspire all of us to find new ways of delivering meaningful insights to our client base'.

Web site: www.advantagegroup.com .