PRS IN VIVO Promotes for Head of Europe Role

Shopper and product experience consultancy PRS IN VIVO has promoted Nicole Duckworth to the role of Head of Europe and Global Commercial Excellence, with a seat on the Board of Directors.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behaviour and influence consumer choices. Duckworth (pictured) joined as UK MD last August and has since been involved in the strategy of the organization. She previously spent thirteen years at Kantar, where she served as Chief Operating Officer in the UK; and earlier she held insight and brand management positions at Heinz and Diageo, having begun her career at Retail Marketing In Store Services.

In her new role, she will be responsible for driving the agenda on key accounts, commercial orientation and planning. CEO Karen Gombault comments: 'I am delighted to welcome Nicole to the Board and to her new position, which is strategic for PRS IN VIVO and will bring even more value to our clients globally as we continue to grow. Having worked together for the past six months, I know Nicole will do a fabulous job as she steps into her new role'.

Web site: www.prs-invivo-group.com .