GutCheck Launches Co-creation 'Think Tank'

In the US, market research and analytics company GutCheck has launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate the voice of customer (VOC) into exploration, innovation and creative development projects.

Denver, CO-based GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data. Last year, the firm launched a 'human experience' intelligence solution called Innovation Illuminator, to support new product development initiatives.

Adding to the company's 'Agile Human Experience Intelligence' (HXI) portfolio, the new ACTT solution enables creative users to participate as collaborative stakeholders in the co-creation process. To understand the 'why' and 'how' behind human behavior, ACTT examines people's experiences, perceptions and ideas, to fuel ideation and problem solving; and involves people earlier and more often in brands' ideation practices.

CEO Rob Wengel (pictured) comments: 'By including highly creative users in multi-day, co-creation activities, they express their needs and emotions - two of the core dimensions of HXI - in new and insightful ways, getting brands closer to authentic human experiences. Agile Creative Think Tank was developed and refined in concert with a leading global client who needed their customers' voice to resonate clearly and consistently throughout the innovation process, and at scale'.

Web site: www.gutcheckit.com .