MiQ Promotes de Lannoy to Drive UK Product Development

In London, marketing intelligence and programmatic media specialist MiQ has promoted Pierre de Lannoy to the role of Strategy Director, responsible for driving its UK product development and commercial solutions across performance, identity and advanced TV.

The firm, which has offices across North America, Europe and Asia Pacific, connects clients' first-party data and enhances it with second- and third-party data; then analyses it to build creative with the right messages and target it via programmatic ad campaigns.

de Lannoy (pictured) joined MiQ six years ago as Operations Manager, Strategy and Product Director, ANZ, before moving to Canada as VP of Product. Earlier, he was a campaign executive at IPG MediaBrands, optimisation specialist at Xaxis and a Data Council Member of IAB Australia.

In his new role, de Lannoy is tasked with restructuring the solutions team and driving the implementation of the firm's range of post-cookie solutions, which are currently in development. EMEA CEO Giles Ivey comments: 'During his time with MiQ, Pierre has proven himself second to none at building and taking TV-first solutions to market. His strategic thinking and expert knowledge of the programmatic ecosystem, coupled with his client-first approach, has had a huge impact across the business, which will no doubt continue'.

Web site: www.wearemiq.com .