Response Mine Digital Hires VP of Data & Analytics

In the US, data-driven direct response marketing agency Response Mine Digital (RMD) has hired long-time IgnitionOne exec Igor Vladimirovskiy as Vice President of Data & Analytics. Earlier in his career, Vladimirovskiy was an analyst at RMD's parent company Response Mine Interactive.

RMD supports enterprise retail and health and wellness marketers. Vladimirovskiy (pictured) joins from online furniture store Rooms To Go, where he served as Director of Digital Media Performance. Prior to this, he spent nearly twelve years at AdTech company IgnitionOne (previously owned by Dentsu), latterly as Director of Analytics and Bid Intelligence, having earlier been the firm's Director of Algorithmic Media. He previously worked for Response Mine Interactive as a Senior Media Analyst, and he was a Logistics Analyst at The Home Depot.

In his new role, Vladimirovskiy will oversee a team which focuses on projections, modeling and business intelligence. Virginia Lewis, VP and Head of RMD, comments: 'Igor gives us the ability to expand our offerings in the data and analytics space to meet the needs of current and future clients. His deep understanding of data and how to interpret and use it to improve performance is unparalleled.'

Web site: www.responseminedigital.com .