Pineapple Lounge Hires Former Truth Exec Tim Spencer

London-based child and family research specialist The Pineapple Lounge (TPL) has appointed former Truth Consulting exec Tim Spencer as Senior Strategy Director.

Launched in 2011 by qual agency Firefish, TPL offers strategic consultancy, research, market analysis and trend forecasting for kids and families brands. Spencer (pictured) joins after running his own semiotics and cultural intelligence agency, Cognitif, whose clients included TPL. Earlier, he was Head of Cultural Intelligence at Truth Consulting, and a Semiotician and Brand Strategist at culture-led brand consultancy Space Doctors, before which, he worked in the creative communications sector.

Riwanon Gestin, MD - Strategy at The Pineapple Lounge, comments: 'We have always loved partnering with Tim and are delighted to be able to have him join the team on a permanent basis. His passion, creative mindset, and his extensive experience as a semiotician and cultural strategist for leading global brands are second to none. It's so great having him around every day now and can't wait to introduce him to more clients.'

Web sites: www.thepineapplelounge.com and www.firefish.ltd.uk .