Kraft Heinz in Google Insights and Innovation Deal

Packaged food manufacturing giant Kraft Heinz has announced a far-reaching partnership with Google, with the aim of improving its understanding of consumers, and tailoring products and experience to them.

In the past year, Kraft Heinz has built in-house tools to strengthen consumer relationships and engagement by delivering personalized content at scale to its millions of American consumers. The group will now use Google Cloud artificial intelligence and machine learning tools to uncover real-time insights from data, and drive food innovations such as the development of new flavors, formulas and products, while also decreasing time to market.

Sanjiv Gajiwala (pictured), Chief Growth Officer, North America - Kraft Heinz, comments: 'Working with Google, we're building world-class digital capabilities and proprietary, privacy-centric data systems that will help consumers connect with our iconic Kraft Heinz brands on a whole new level through personalized offers and interactions. At the same time, we also expect to fast-track our innovation agenda by tapping into Google-powered insights around trending food conversations, shopping behavior, and consumer demands - this is the future of food'.

Web site: www.kraftheinzcompany.com .