Savanta NA Adds Six and Promotes for Global Ops Role

In North America, Next15's data and insights group Savanta has promoted Mark Martins to the role of Global Head of Operations, and appointed six new team members.

Created in 2019, Savanta aims to combine the benefits of a smaller agency - deep specialist expertise and a tailored, client-first approach - with the resources of a larger organisation. Martins (pictured) joined the business in Canada in 2018 as SVP Operations, having previously co-founded MR software and solutions firm thinqonline, acquired by Next15 in 2018. Earlier, he was Director of Operations, Americas at Research Now, having previously worked for Ipsos and Millward Brown.

In addition, former M&T Bank MR Manager Philip Nudd; former PGA of America Research Manager Tara Rebimbas; and previous Ipsos Director Catherine Finn join the Americas team as Senior Directors; Christine Lazauskas has been appointed as Director of Client Development, having previously worked for Corus and DISQO; and Kim Shifrin has been named Director, Research Management, after eight years with The Kraft Heinz Company. Senior Consultant Akash Chopra, who joins from Ipsos, takes up a role in the Research, Insight and Consulting division of the business.

Commenting on the hires, Americas CEO Vin DeRobertis said: 'As Savanta continues to grow its footprint in the Americas, we are delighted to be able to add such amazing talent to the team, bringing with them a wealth of experience into the business'.

Web site: www.savanta.com .