Weber Shandwick Names Global Head of Analytics

In New York, Interpublic-owned marcoms agency network Weber Shandwick has appointed Ridhi Malhotra as Global Head of Analytics and Intelligence.

Malhotra (pictured) joins after five years at Publics Media's Zenith, where she was EVP of Analytics, overseeing the agency's data governance, advanced analytics, intelligence and applied behavioral science practice. Prior to this she worked at WPP-owned analytics consultancy Gain Theory, leading development of attribution products; and WPP's GroupM as Senior Manager, heading a statistical methods insights team.

In her new role, Malhotra will lead the Global Analytics + Intelligence unit, and is tasked with further embedding analytics into the firm's client solutions. Sung Chang, Chief Impact Officer comments: 'Weber Shandwick has amassed an impressive group of analytics and data specialists who work across our business to build solutions that drive value for our clients, and who work to ensure that analytics is central to our approach and our ideas. Ridhi's deep expertise in analytics and intelligence brings even more senior firepower to our mission to deliver data-driven marketing solutions that make an impact'.

Web site: www.webershandwick.com .