Realeyes Partners for Creative and Attention Insights

Emotion analytics specialist Realeyes and media quality measurement agency Adelaide have partnered to help advertisers uncover the value of attention insights across both creative and media.

Realeyes' PreView solution helps marketers measure and predict how video creatives capture and retain attention, and then encode the brain, helping users deliver the right creative to the right audiences. Adelaide's AU measures omnichannel media quality, evaluating thousands of quality signals to predict the likelihood of attention to creative. Combined, the firms say their solutions will provide advertisers with insights into how creative and media work in tandem to capture attention.

Realeyes co-founder and CEO Mihkel Jäätma says bringing together creative and media attention metrics will result in smarter decisioning, higher ROI and better customer experiences. For Adelaide, CEO Marc Guldimann adds: 'Our combined data will enable advertisers to develop next-generation media strategies that consider two key drivers of campaign success: media and creative, resulting in increased attention and better outcomes'.

Web sites: www.adelaidemetrics.com and www.realeyesit.com .