Competitor Analytics Firm Varos Emerges from Stealth

Competitor analytics platform Varos has emerged from stealth with a $4m seed round of funding, which it will use to add new data sources, expand its product offering and scale up marketing.

San Francisco and Tel Aviv-based Vavos has developed a platform to help users understand their own performance versus their direct competitors, by unlocking marketing data that is currently stored in different silos. Through the firm's data co-op model, businesses can connect their data and see how their metrics compare to similar companies at similar growth stages.

Funding was led by Ibex Investors. Yarden Shaked (pictured), co-founder and CEO of Varos, comments: 'Instead of guessing where they have room for improvement, businesses can use Varos to identify where they are underperforming relative to their peers, where they should double down, and ultimately how they can spend their time and resources in the most effective way. We envision a world in which companies don't constantly have to reinvent the wheel, but rather learn from each other'.

Web site: www.varos.io .