Discuss Adds 'Self Captures' Media Tool

In the US, video feedback platform Discuss has added a solution called Self Captures to its platform, to enable companies to gather in-depth, short form experiences from target audiences, whenever convenient for them to take a video or photo related to a task or video survey.

Seattle-based Discuss offers an enterprise-level consumer conversation platform that combines video with qualitative research workflow. The firm's own market analysis and customer feedback found that teams across product, design, CX and marketing were looking for an integrated platform to support both live, moderated research and respondent-captured, unmoderated feedback.

Enter the new Self Captures tool, which has been developed to help marketing, CX and product teams tap into video surveys, diaries and mobile ethnography projects, with participants recording TikTok-style short videos, along with photos they take, to share their experiences. According to the firm, teams will be able to turn self-captured experiences into insights, using Discuss' Augmented Insights, along with any uploaded user research video and live session work already supported by the platform.

CEO Simon Glass (pictured) comments: 'We are thrilled to offer even more capabilities that will bring companies and agencies even closer to their customers. This new part of our platform, when combined with (live, virtual feedback solution) Discuss Live and AI-powered intelligence, will be a game changer for any company trying to work with multiple technologies to support both live in-depth conversations and respondent captured experiences'.

Web site: www.discuss.io .