McLeod Returns to Kantar as Head of Media

Long-time Kantar exec Richard McLeod is re-joining the business as Head of Media, leading its work for brands and agencies looking at how consumers engage with media and advertising.

McLeod (pictured) spent the past two years at digital research firm MetrixLab, most recently as Group Account Lead; prior to which he worked for consumer insights consultancy Netfluential as Commercial Director. Earlier, he spent more than eleven years at Kantar, latterly serving as Chief Commercial Officer in Indonesia; before which he worked for Kantar Millward Brown in a variety of roles, including Deputy MD and Group Account Director, having begun his career as trainee in the business in London.

In his new role, McLeod is tasked with helping businesses maximise media spend using insights from marketing tracking tools across a range of sectors, and part of his focus will be on guiding businesses through the removal of third-party cookies. Amy Cashman, Executive MD, Insights Division, UK and Ireland, comments: 'It's fantastic to have Richard back in the fold at such a dynamic time for the industry. Businesses need a full picture of what's happening in different markets to know how best to target and measure their campaigns. Richard's extensive experience makes him well placed to give clients exactly that'.

Web site: www.kantar.com .