Behaviorally Hires Switzerland Office Leader

Behavioral insights consultancy Behaviorally has appointed Lonneke de Roo as Senior Vice President in Geneva, leading the firm's Switzerland office.

Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioural framework with category expertise to examine the drivers of consumer behaviour and shopper growth. In Switzerland, de Roo (pictured) joins with more than twenty years' experience in shopper behaviour, packaging and product research. Most recently, she was Senior Director of Business Development at behavioural research specialist EyeSee, prior to which she served as VP, Client Development at PRS IN VIVO Group, also leading the Geneva office. Earlier, she held senior roles at Perception Research (which was merged with IN VIVO to become PRS IN VIVO); Strategir; and Ipsos.

Commenting on the news, Group President, Crispin Beale said: 'We're very pleased to be welcoming Lonneke to our rapidly expanding team as we significantly grow our footprint throughout Europe, and globally, to meet growing client demand'.

In her new role, de Roo is joined by Sarah Heitz, who joins as Market Development Director, having also most recently worked as EyeSee, where she was Business Development Director. Before this she spent nearly six years at PRS IN VIVO, latterly as Insights Manager.

Web site: www.behaviorally.com .