Semrush to Buy Competitive Intelligence Firm Kompyte

In the US, online visibility management platform Semrush has announced plans to acquire competitive intelligence automation specialist Kompyte. Terms of the deal have not been disclosed.

Austin, TX-based Kompyte offers an AI-driven solution which provides a centralized hub for all competitor information and is designed to simplify the tracking, compilation and analysis of competitor insights for sales, marketing, product development and executive teams.

Semrush says the acquisition will expand its ability to support its customers beyond their marketing departments. Existing and future customers will be able to use tools such as battle cards, which provide near real-time information about how their product or service compares to their competitors. In addition, the deal will extend the Semrush Trends functionality, accelerating its competitive intelligence product offerings.

Eugene Levin (pictured), Chief Strategy and Corporate Development Officer at Semrush, comments: 'We were looking for a MarTech product that uses market data to bring other teams to the table. Kompyte is exactly that and can be used by almost every department: marketers can monitor the best campaigns across their industry to find inspiration, product teams can monitor critical feature updates of their competitors and changes in pricing, and sales teams can use battle cards to improve their win rate vs. other industry players'.

Web sites: www.semrush.com and www.kompyte.com .