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Alida Hires CMO
In Canada, customer intelligence specialist Alida has appointed Mary Kay Evans as Chief Marketing Officer, to drive the company's overall marketing strategy and partner with the exec team to steer the company's next phase of growth.
 Formerly known as Vision Critical, Alida launched the 'world's first' combined customer experience management (CXM) and insights platform in 2020, and now describes its offer as Total Experience Management (TXM). Evans (pictured) joins from talent matching platform Pymetrics, where she served as CMO, before which she was CMO for Verizon Digital Media, and she co-founded Radi8 Creative, a full-service marketing agency.
Commenting on the appointment, CEO Ross Wainwright said: 'As a strategic global business executive with more than 25 years of experience ranging from startups to Fortune 15 companies, Mary Kay's extensive track record is perfect to further propel Alida's next stage of growth. Her expertise in developing optimal product marketing strategies and contributing to the growth of major firms will add invaluable leadership and perspective to our company'.
Web site: www.alida.com .
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