Growth Funds for Consumer Understanding Network Disco

US-based Disco - which comprises a network of brands that work together to learn more about their customers - has raised $20m in a Series A round of funding. The money will be used to expand the firm's network and products, and to grow its team.

Previously known as co-op commerce, Disco uses AI-driven partnership software to make recommendations to millions of consumers across hundreds of brands each month. Its post purchase network learns which brands pair best together and what customers have the highest propensity to buy from a specific retailer.

Members of the network can use Disco to understand how and where their customers shop and their shopping habits; target and reach their most profitable customers; and target high-intent shoppers.

New funding was led by Felicis Ventures, with participation from Shopify, Sugar Capital, Bessemer Venture Partners, Indicator Ventures, RiverPark Ventures and several others, bringing the total raised to date to $26m. Conner Sherline (pictured), founder and CEO of Disco, explains: 'Unlike centralized marketplaces where merchants have limited visibility into their customers, we are building a future where independent brands can join forces and benefit from their collective power. By giving them the tools and data to work together across partnerships, marketing and merchandising, Disco is unlocking a massive opportunity for merchants to attract and retain new customers at scale'.

Web site: www.disconetwork.com .