Funds for Consumer Behavior Specialist Infinite Analytics

Boston and Mumbai-based consumer behavior analyses platform Infinite Analytics has raised an undisclosed sum of investment from a syndicate of investors, which includes marketing execs from Coca-Cola. Funds will be used to scale operations in the US and India and to expand its team.

The firm's AI-based platform, Sherlock, analyzes almost 200 million users every day, to understand and predict consumer behavior. Its multiple datasets enables Sherlock to identify correlations and patterns in consumer behavior, which are both, offline and online. Infinite Analytics is currently planning to launch a DIY version of Sherlock for SMBs.

As well as the investment from the group of Coca-Cola execs, investors in this round include John Hancock Investments and others. Akash Bhatia (pictured), co-founder and CEO of Infinite Analytics, comments: 'This capital infusion allows us to scale up our operations and platform for the United States and India. We are expanding the team and have some great talent that we are bringing on board. This syndicate also will help us get access to some of the largest brands in the CPG world.'

Web site: www.infiniteanalytics.com .