Investment and $1bn Valuation for Emplifi

Customer experience platform Emplifi, formed from the merger of VoC platform Astute and social media specialist Socialbakers, has announced a growth equity investment led by Sixth Street Growth and valuing the company at more than $1 billion.

Astute acquired social media monitoring and marketing specialist Socialbakers in September 2020, and the Emplifi brand was announced nine months later. In September last year the company acquired immersive HD live video specialist Go Instore.

Emplifi is backed by Audax Private Equity, which remains the majority investor in the company. Sixth Street's Bo Stanley, Partner and Co-Head, and MD Ben Johnston join the board of Emplifi as part of the deal.

CEO Mark Zablan (pictured) describes Sixth Street as 'a patient, long-term investor with a strong record in customer experience', and says the new investment will help the company accelerate product innovation and growth through existing and new markets.

Web site: www.emplifi.io .