Contextual Ad Exchange Yieldmo Hires Two UK Leaders

In the UK, real-time, contextual advertising exchange Yieldmo has appointed John Tigg as General Manager, International, and Guy Jackson as UK Commercial Director.

Yieldmo uses contextual analytics, real-time tech and proprietary digital formats to create, measure, model and optimize campaigns. Tigg joins after running his own IT consultancy, specialising in providing support for companies involved in the addressable and programmatic advertising for TV and video. Earlier he was a Director at content marketing platform Noddus, MD of addressable TV advertising and identity graph tech firm Cadent, and SVP of Enterprise & Media Solutions at online ad targeting specialist Videology; having earlier been Head of Mobile and VOD at Yahoo! and an Account Manager at Ciao.

In his new role, Tigg will spearhead the development and execution of the company's international strategy, expand its team in localised global markets, and be heavily involved in its CTV rollout to advertisers and publishers globally.

Jackson joins with fifteen years' industry experience, having previously spent a decade at media platform Teads, where his roles included Head of Programmatic Demand, leading the launch of the firm's programmatic sales operation before establishing and running the second UK business headquartered in Manchester. At Yieldmo, Jackson will be launching and scaling the commercial operation in the UK. Mike Yavonditte, founder & CEO, said: 'We are bringing these new hires into the business at this pivotal moment of international expansion to scale the company commercially'.

Web site: www.yieldmo.com .