EPG Media Forms Consumer Measurement and Insights Firm

US-based EPG Media has formed a new consumer measurement and insights company called EPG Specialty Information.

EPG Media offers access to and analysis of an audience of four million buyers and sellers across the adult beverage, powersports and power equipment industries. Andrew Esham, VP and MD of the new company, explains: 'The launch of EPG Specialty Information is the logical next step in the growth of our business which has included investments in analytic tools, human talent and market intelligence. Development of our data products is complete, and we are in the exciting phase of scaling our consumer and trade insights to boost our clients' decision-making abilities'.

The launch is part of the group's rebrand of its Media and Marketing Services business under a new entity - EPG Brand Acceleration - using first-party market data and targeted media content to create brand fans. The relaunch is designed to focus on helping clients target audience across multiple channels.

Web site: www.epgmediallc.com .