Behaviorally Hires Haselum to Lead New NYC Office

Shopper insight specialist Behaviorally has opened an office in New York, where it has appointed former InSites Consulting exec Jeff Haselum as Senior Vice President, leading the practice.

Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioural framework with category expertise to examine the drivers of consumer behaviour and shopper growth, and has recently launched in Switzerland and Australia.

Haselum (pictured) worked most recently as Global Client Partner at InSites Consulting, following the firm's 2019 acquisition of UK-based insight community specialist Join the Dots, where he worked for more than eleven years, initially in the UK and latterly as Head of Research USA. Earlier he was an SRE at Harris Interactive, and an Account Executive at Aba Quality Monitoring.

Commenting on the news, Group President Crispin Beale said: 'We're very excited to have Jeff joining our growing team during such an exhilarating time as we anchor our New York customer success practice at a new Manhattan location. Jeff's experience in behavioral insights, managing the needs of tier one clients, and leading a team of researchers to achieve global revenue growth, makes him the ideal candidate to help us reach our own growth objectives'.

Web site: www.behaviorally.com .