Samba TV and MediaSquare in French Targeting Deal

Cross-screen television insight and analytics provider Samba TV has partnered with media marketplace MediaSquare to provide ad retargeting and targeting for OTT (over-the-top) viewers and gamers in France.

San Francisco-based Samba TV, which recently filed for an IPO, uses data from social media, connected devices and tens of millions of opt-in smart TV households worldwide, to help clients measure viewing and understand its impact on consumer behavior. In addition to technology embedded in smart TVs, the firm uses a panel representative of the US population to measure television and digital ad exposure for each household.

In France, Samba TV provides access to a panel of nearly 1 million households, through which Samba TV and MediaSquare will now deliver advanced targeting and analytics for OTT and gaming. SVP International Sales David Barker (pictured) comments: 'We're excited to announce new support for the French market with MediaSquare as our partner. Alongside Samba TV's massive scale, our partnership with MediaSquare will provide French agencies and brands with unprecedented targeting and reach capabilities'.

Web sites: www.samba.tv and www.mediasquare.fr .