Former P&G Mexico Researcher Ladd Moves to Hotspex

Toronto, Canada-based CPG research specialist Hotspex has appointed former Procter & Gamble insights leader Luis Ladd as SVP, Product Innovation and ResTech.

The employee-owned firm advises on areas including shopper behaviour and category dynamics, segmentation and U&A studies, brand health and identity, and is a multiple GRIT award winner for innovation.

Ladd (pictured) brings more than a decade of experience of building businesses and consumer insights capabilities for big global brands. At P&G he led the Mexico Mental Availability Insights team, winning the Global CEO Award for his work developing multiscreen communication tools allowing the consumer products giant to strengthen its ties with Mexican consumers. For the last four years he has worked as Global Director, Consumer Intelligence & Analytics at Mexico City-based Genomma Lab, presiding over a more than threefold increase in the size of its Insights Organization team. Earlier in his career he focused on food development, including supplier selection and supplement formulation.

His work has included 'cutting edge' quant studies bringing elements of neuroscience and consumer behaviour science into product development. In his new role, with responsibility for a team of behavioral and data scientists as well as full stack technology developers, he will develop subscription products from concept to implementation, spotting opportunities, overseeing technical development and managing launches.

'We are thrilled that Luis chose Hotspex for the next phase of his career', says Chief Commercial Officer Gera Nevolovich. 'His client experience and technical expertise makes him the ideal innovation leader for us to elevate our product development and optimizing customer engagement. We know our clients and staff will benefit from partnering with Luis'.

The company is online at www.hotspex.com .