IRI, Profitero Link for Item-Level eCommerce Analysis

In the US, consumer data and insights firm Information Resources, Inc. (IRI) and eCommerce intelligence platform Profitero have partnered to help clients measure and optimize CPG digital shelf presence based on actual item-level sales.

Through the deal, IRI's item-level eCommerce point-of-sale data will be combined with Profitero's digital shelf metrics on the IRI Liquid Data platform. The firms say that by isolating the digital causal factors influencing eCommerce market share performance - such as stock availability, product content, search position, pricing and reviews - down to an item level and across IRI's syndicated category coverage, the combined solution can help brands capitalize on growth opportunities faster.

Sam Gagliardi (pictured), IRI's EVP Global eCommerce comments: 'This innovative service will deliver tremendously powerful insights that will allow clients to take their performance and sales to the next level. With the most robust item-level view available in the market, clients will be able to upgrade their digital shelf presence to boost growth'.

Web sites: www.iriworldwide.com and www.profitero.com .