PureSpectrum Names Ron Franscella EVP

Online sample marketplace PureSpectrum has appointed long-time industry exec Ron Franscella as Executive Vice President, tasked with developing and implementing new client solutions across the firm's product suite.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Franscella (pictured) joins from Dynata, where he served as SVP, overseeing sales, operations and services for enterprise clients. Prior to this he was Chief Customer Officer at digital data specialist Critical Mix (later acquired by Dynata), where he was part of the founding team. Earlier he worked for Toluna, where as Chief Revenue Officer he was responsible for the firm's North American sales and marketing operations. Before this he was VP of Sales at Greenfield Online (acquired by Toluna in 2009); and Regional VP of Sales at GMI (Global Market Insite).

Commenting on the appointment, Chief Client Officer David Butler said: 'We are thrilled for Ron to join PureSpectrum. He understands market researchers' needs and delivers on them. Our clients will be the beneficiaries of Ron's solution-focused experience'.

Web site: www.purespectrum.com .