Expansion Funds for Measure Protocol

Measure Protocol, a blockchain-based marketplace for consumer behavioural data, has raised an undisclosed amount of funding, which it will use to further develop its technology and ramp up its marketing and sales efforts.

Founded in 2018 by four former YuMe and Crowd Science execs, the firm provides insight into how consumers use, interact, navigate and transact with business web sites, services and apps, while giving individuals greater control over how their data is accessed and used, and ensuring that they are fairly compensated for the information. Through the platform users are asked to perform specific tasks for brands, while their activity is shared through screen capture technology. Proprietary techniques and machine learning are then used to extract behaviour and data, such as eCommerce transactions, digital usage and the layout of icons on a mobile phone screen.

The new investment came from a range of sources, including Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures (BVV). Owen Hanks (pictured), co-founder and CEO of Measure Protocol, comments: 'We are delighted to welcome both Blackfinch and IAG as new Measure shareholders. We believe their vast network of contacts both in the UK and Europe can help us to unlock new opportunities and we have been thoroughly impressed by both teams in our interactions to date'.

Web site: www.measureprotocol.com .