Ascential to Buy Amazon eCommerce Analyst Sellics

B2B information, analytics and eCommerce optimisation specialist Ascential (previously known as EMAP) is to acquire Sellics, which offers AI-powered B2B solutions to help sellers, vendors and agencies optimize their Amazon strategies. Terms have not been disclosed.

Berlin, Germany-based Sellics, which also has an office in New York, provides a combination of ad spend optimization, campaign automation and profit analysis, through a suite of software solutions, for brands that market on Amazon across the US and Europe. Its free tools can be used to optimize Amazon PPC (pay-per-click) campaigns; and the Sellics Benchmarker allows advertisers to create a personalized report which compares their KPIs with peers on a sub-category and ad-format level. In addition, the firm's 'Sonar' helps Amazon sellers, vendors, and agencies find all the relevant keywords they need to increase product listing visibility and improve Amazon SEO.

Sellics employs around 90 staff, and is led by its co-founders Franz Jordan (CEO), Josef Vataman (CTO) and Thomas Ropel (CMO). Ascential, which also owns trend forecasting platform WGSN, will merge Sellics into its eCommerce ad performance specialist Perpetua, to help expand the business further into Europe.

Ascential CEO Duncan Painter (pictured) comments: 'Sellics' strong presence in the European challenger market and engineering expertise will accelerate Perpetua's growth outside its existing US operations, while Perpetua itself will provide exciting growth opportunities for the Sellics' customer base through its advanced product set'.

Web sites: www.ascential.com and www.sellics.com .