SAM Sensory and Consumer Research Names MD in Germany

SAM Sensory and Consumer Research has appointed long-time Happy Thinking People exec Sebastian Gräper as Managing Director, Germany.

SAM operates from sixteen facilities across France, Germany, Switzerland, Spain, Italy, Morocco, China and the USA. The company is part of the life sciences group Eurofins, which provides a range of analytical testing services from a network of 900 laboratories in 54 countries.

Gräper (pictured) joins SAM after more than seventeen years at MR and innovation consultancy Happy Thinking People, where he most recently served as MD, based in Munich. He began his career at the firm in project management roles in 2004, when it was known as H,T,P, Concept. His background is in psychology, focusing on insight-based brand and innovation strategy and consulting.

In his new role, Gräper will work with German and international R&D and marketing teams at clients across the food, beverage, cosmetics, homecare, healthcare and automotive industries.

Web site: www.samresearch.com .