NYC-based Adience Opens London Office

New York City-based B2B marketing research agency Adience has opened an office in London, where it has appointed James Keeling as Vice President.

Founded in 2020 by former Circle Research exec Chris Wells, Adience promises an 'agile and collaborative approach' to research, which it says makes it better equipped to respond to clients' current and future needs. Keeling (pictured) joins with fourteen years' B2B research and consulting experience - the last three at Savanta, most recently as Senior Director, and earlier as a Client Director at Circle Research. He began his career as an RE at BPRI, before joining Millward Brown, latterly as Client Manager.

Commenting on the news, Wells said: 'As Adience continues to grow its footprint in the UK, we are delighted to add such amazing talent to the team. We're no strangers to the UK market and are excited at the opportunity to work with new clients across the UK'.

Web site: www.hello-adience.com .