Kantar Names Moriarty SVP of NA Analytics Practice

Kantar has appointed Patrick Moriarty as Senior Vice President of its Analytics Practice in North America. He is based in Dallas.

Moriarty (pictured) joins with more than two decades of analytics and consulting experience. Most recently he was MD at EY, leading the Customer Analytics practice for clients in the retail, consumer products and media industries and working on customer engagement, brand valuation, audience measurement and personalized marketing. Earlier he was SVP and GM of Ipsos MMA, a Director at Deloitte Digital, Executive in Advanced Analytics at IRI, and SVP of Marketing Science & Innovation at OTX, having previously served as Senior Manager of Marketing Science at The Coca-Cola Company.

In his new role, Moriarty will lead the North American Analytics business, reporting to President, Insights EMEA & Interim Americas Gonzalo Fuentes, who comments: 'Our analytics business has been experiencing double digit growth year-on-year for the past four years. Patrick's appointment will help Kantar further accelerate growth for this really strategic part of our business in North America'.

Web site: www.kantar.com .