datafuelX Hires Product Engineering Leader

In New York, ad sector predictive analytics specialist datafuelX has appointed long-time WarnerMedia exec Brad Imbach as Vice President of Product Engineering and Development.

Launched in March by a trio of long-time media industry execs, datafuelX uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. The company's first two predictive analytics solutions - precisionX and outcomeX - have been developed to help media, agencies and brands extract greater value from their media spend, and combine linear reach and digital targeting through advanced analytics.

Imbach (pictured), who had been serving in an advisory role as Head of Data Engineering and Architecture, officially joins the company from compliance-first solutions provider Fyllo, where he served as VP, Data and Audience Insights. He previously spent more than two decades at WarnerMedia (Turner Broadcasting), most recently as Manager, Data and Machine Learning Product Development, working on the launch of custom, data-driven ad tech solutions using decision science and data analytics.

datafuelX President Jay Amato says Imbach has been instrumental as an advisor in bringing the firm's predictive solutions to market. He adds: 'As our solutions continue to be adopted for more accurate forecasting and optimization of ad buys, his experience in advanced AI development will help fuel our continued product development and servicing of our customer base'.

Web site: www.datafuelx.com .