Ipsos Adds Two to ANZ Management Team

In Australia, Ipsos has appointed Michelle Tustin as Director, Corporate Reputation, based in Adelaide, while Haydn Northover joins as Service Line Leader, Creative Excellence, based in Melbourne.

Tustin has twenty years' experience gained in Australia and New Zealand on both the client and agency side. During her career, she served as a Research Director in Financial Services at Colmar Brunton; and a Senior Account Director at Kantar. She was also Insight Leader at GE Capital A&NZ, focusing on voice of customer and product innovation across multiple markets.

Northover joins with experience across ad testing, strategic brand direction, category management, media strategy, new product development, and segmentation in a variety of industries, with a focus in FMCG, government, sport, and entertainment, automotive and retail. During his twenty-plus year career, Northover has worked with Kantar as Senior Director; Gemba as Divisional Manager - Insights; and Nielsen as Director, Consumer Neuroscience. He is now responsible for leading the Creative Excellence team to support Ipsos clients across its suite of Creative Development, Assessment, and In-market services.

Ipsos Australia and New Zealand CEO, Simon Wake, comments: 'We are very excited to have Haydn and Michelle join our ANZ Management team as business leaders as our business grows nationally. Both have a myriad of experience and passion and will be valuable thought leaders for our clients.'

Web site: www.ipsos.com .