Alida to Open and Add 100 Employees in Edmonton

Canada-based customer intelligence specialist Alida is opening an office in Edmonton, Alberta next month, where it plans to hire more than 100 employees by 2025.

Formerly known as Vision Critical Alida launched the 'world's first' combined customer experience management (CXM) and insights platform in 2020, and now describes its offer as Total Experience Management (TXM). The firm conducted an international search before selecting Edmonton, which it says has experienced 'significant tech sector growth' in the past five years.

The move is part of the company's North America growth plans, and follows its announcement of a launch of a Data Centre in Sydney, Australia this summer, and investment in Prague as a new region of focus for Alida's R&D division. CEO Ross Wainwright (pictured) comments: 'Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry - perfect for establishing and growing long term roots. This expansion will play a key role in the growth strategy of our organization and will further solidify our place as a visionary leader in the customer experience market.'

Web site: www.alida.com .