Marketing Data Platform Improvado Raises $22m

In the US, no-code marketing data aggregation platform Improvado has raised $22m in a Series A round of funding. The cash will support continued development of its Revenue Data Platform, which helps marketers understand how their budget is performing and where to invest next.

The proprietary platform enables marketers, salespeople and digital advertisers to ingest data and information streams from separate marketing and sales sources - Facebook, YouTube, TradeDesk, Salesforce and others - and deliver an integrated picture of all marketing efforts and their impact on sales.

New funding has been led by Updata Partners, and follows a seed round including investments by the CEOs of BlueKai, LiveRamp and PubMatic. Improvado CEO Daniel Kravtsov (pictured) comments: 'With 90% of ad budgets being a waste and an average enterprise marketing department employing about 92 vendors, it is difficult for revenue leaders to make informed decisions due to data fragmentation. While the modern data stack came to the rescue, building it in-house requires several different vendors and strong analytics, DevOps and engineering engagement. To handle that, we built Improvado, a single platform that requires zero code and allows revenue teams to focus on deeper insights and pure performance'.

Web site: www.improvado.io .