New Global HR Leader for Pureprofile

Australia-based research and marketing solutions company Pureprofile has appointed former MediaCom HR leader Michelle Mowle as Global Head of Talent and Culture.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. The firm, which partnered with Cint at the end of last year, has been growing fast of late, with Q1 2022 revenue up 61% to $10.2m and EBITDA of $1.1m, up 29%. Last month the company appointed former Ipsos and maru exec Rachel Knowles as Head of Data & Insight UK.

Mowle brings more than twenty years of experience including leadership of HR and Talent at Supercars, MediaCom and Navitas; and in 2018 founded her own firm, Prism HR Consulting. In her new role she will help Pureprofile with planned global expansion, attracting and retaining top talent and developing a 'team-first culture'.

COO Melinda Sheppard comments: 'People have always been an integral part of Pureprofile and we believe that a strong company foundation comes from taking care of your talent, fostering good relationships and maintaining a streamlined workforce through strategic planning and development. Michelle's addition to Pureprofile could not come at a better time as we continue to execute our global expansion plans'.

The company is online at www.pureprofile.com .