Merkle Promotion Follows UK CXM Sales Growth

dentsu-owned CX Management company Merkle has promoted Mark Atkinson, formerly VP for its Adobe EMEA alliance and enterprise sales lead, to the role of UK Chief Sales Officer.

The firm says the hire follows double digital new business growth for the UK sales team, and will help clients to work with Merkle in a manner focused on delivering against consumers' expectations.

In his new role, Atkinson (pictured) will lead the UK sales team and manage Merkle's UK alliance activities. He joined the company last year from Adobe where he was UK Head of Platform and Specialist Sales at Adobe where he spent more than seven years in software sales, and brings experience of CX, content, commerce, B2B and platform solutions.

UK CEO Anne Stagg comments: 'Merkle has seen huge growth across our entire CXM offering, with the UK sales team delivering new business growth of 10.3% in 2021. Mark's experience at Adobe and his expertise across the industry makes him the perfect choice for this role. I'm delighted that Mark will be leading this hugely successful team and will be a critical asset in our growth ambitions'.

Merkle has more than 14,000 employees and is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA and APAC. Web site: www.merkleinc.com .