New York Appointment for PRS IN VIVO

Consumer & shopper insights firm PRS IN VIVO has appointed former System1 Research exec Jonah Berg as Associate Vice President of Insights, USA, based in New York.

PRS IN VIVO is a BVA Group consultancy using behavioral science to help clients understand, predict and positively influence consumer choice and drive brand growth. Berg brings almost twenty years of market research experience, mostly custom work for CPG and healthcare clients.

Prior to joining PRS IN VIVO, he worked as an Associate VP during more than two and a half years at System1 Research, helping to transition the firm's offer from ad hoc creative testing to a SaaS-based research platform. Earlier he spent fourteen years at New York boutique firm FRC Research, a specialist in in-home use testing (IHUT), central location testing (CLT) and line extension and optimization, among other techniques; and he began his MR career as a Research Assistant at Harris Interactive.

Richard Bell, Managing Director of PRS IN VIVO USA, comments: 'The speed of business in the USA demands someone of Jonah's caliber to ensure our growth is managed well. His experience and expertise fit perfectly with our Behavior First approach which gives our clients the Human Advantage, allowing us to provide a deeper level of client service'.

The firm has offices in New York, Paris, London, Geneva, Milan, Hamburg, Shanghai and Singapore, and is online at www.prs-invivo-group.com .