Addressable TV Targeting Firm Finecast Opens in Spain

WPP's media investment business GroupM has launched its Finecast addressable TV targeting company in Spain, at its headquarters in La Matriz.

Launched in 2017, Finecast works across on demand, linear and live streaming TV environments, enabling advertisers to address hard-to-reach viewers through a single access point with standardised measurement. The business provides access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, through which advertisers can identify and reach viewers whenever and wherever they are watching.

Nicola Lewis (pictured), Global CEO of Finecast, comments: 'Finecast's platform simplifies and facilitates advertisers' access to the total TV environment through one single point of access, allowing them to use all the new possibilities, turning the fragmented landscape into an advantage. I've no doubt that Finecast will be as well received in Spain as it has been in other markets.'

Web site: www.finecast.com .