Kantar Hires for new Product Marketing Leadership Role

In London, Kantar has hired former SAP exec Ashruti Singh for a newly created role, leading product marketing for its Insights division.

Singh (pictured) joins with nearly twenty years' product marketing and product management experience, and after nearly a decade at software giant SAP, where she latterly served as Director, Product Marketing, Business Technology Platform. Earlier, she was SAP's Director of Product Marketing, Data and Analytics; and a Product Manager at Tata Teleservices; voice-to-text services provider SpinVox; and telecoms tech company Volubill.

At Kantar, Singh is tasked with helping to define, create, and communicate go-to-market messaging about products and solutions. She reports to Ted Prince, Kantar's Chief Product Officer, who comments: 'As we continue our transformation journey at Kantar and set new standards for delivering our industry's most innovative and valuable products, it is important that we bring our clients on the journey with us. Ashruti will play a key role in giving our clients a much clearer understanding of how our products and solutions solve their most persistent marketing and business challenges.'

Web site: www.kantar.com .