Conrad Joins Ipsos in Market Strategy EVP Role

Ipsos has appointed former MB Canada, GfK and Kantar exec James Conrad as EVP in its Market Strategy and Understanding (MSU) team.

Conrad has worked for nearly three decades in MR, guiding firms of all sizes around the world. He began at Millward Brown in Canada, rising from a junior position to a four-year tenure as President. In the 2010s he worked as a Managing Director for GfK in North America; in a series of C-suite leadership roles at Kantar on the West Coast and then in Brazil. Since then he has worked as Chief Client Officer for tech startup Worthix, and most recently as Chief Strategy Officer and partner at consultancy Synqrinus. In his new role he will leverage resources from across the company to meet clients' demand for actionable insights and solutions.

Company President Whitney Krause comments: 'From motivating teams to furthering growth, James has an impressive track record. His expertise is a perfect fit for our team and our clients'.

Web site: www.ipsos.com .