Verve Hires Add to Behavioural Science Offer

London-based culture, communities and 'smart digital insight' firm Verve has strengthened its strategic insight offer with the appointment of former Hall & Partners and Breaking Blue exec Dr Adele James as Behavioural Scientist. Digital anthropologist Lily Echanis also joins the firm.

Growing more than 20% in each of the past two years, Verve has expanded beyond its original focus on community panels to offer a broader understanding of why consumers behave the way they do, and what brands need to do about it to deliver sustainable behaviour change.

James (pictured top) joins from behavioural insights consultancy the Irrational Agency, before which she spent four years at Breaking Blue and served as Strategy Director and Behavioural Science Lead at Hall & Partners. In her new role she will lead a behavioural science specialism, working with client teams across the business to bring a deeper understanding of consumers' behaviour into the insight mix. She is joined by digital anthropologist Echanis (pictured below) who will specialise in Social Intelligence, and brings more than four years of experience as Senior Cultural Analyst from ad agency Karmarama; and by established Verve quallie Jodie Holland, who moves into a lead UX role.

Verve Executive Director Kelly McKnight comments: 'Our ever-growing in-house capabilities in Behavioural Science, UX and Social Intelligence build on the best-in-class research we're already famous for at Verve. They demonstrate our commitment to offering the smartest solutions to clients' complex business challenges to get to the best answers imaginable'.

The firm is online at www.addverve.com .