AdImpact and Innovid in Political TV Ad Tracking Deal

In the US, ad intelligence data company AdImpact has partnered with CTV ad delivery and measurement platform Innovid, to measure political TV advertising across linear and CTV platforms.

Using the specialist measurement and attribution platform TVSquared by Innovid, AdImpact advertisers will receive a unified view of their TV campaigns, and real-time insights on reach, frequency, incremental reach and outcomes. The platform offers political advertisers analytics to quantify incremental reach over linear and across individual streaming platforms, and identify the 'point of diminishing returns' and optimal ad frequency. In addition, it can be used to optimize and retarget campaigns for specific audiences.

Kyle Roberts (pictured), CEO of AdImpact comments: 'This is a crucial political cycle, and CTV will play an instrumental role in helping candidates and causes get their messages heard by the right people, at the right times and in the right places. With the TVSquared by Innovid platform, we have access to delivery and performance metrics from linear and CTV in a single, unified solution, giving us granular insights into who was reached, where, when, and how often'.

Web sites: www.adimpact.com and www.innovid.com .