RealityMine Launches App Browsing Analysis Solution

UK-based mobile phone data firm RealityMine has added a solution called 'Embedded Browsing' to its reporting, allowing clients to measure the web browsing activity of users within social media apps.

RealityMine helps major MR and media organisations monitor real consumers on multiple devices, across all major platforms. Last month, the firm launched a solution called RealLife Events, through which clients can deliver surveys to users, triggered by digital behaviour such as using a specific app, web site or making specific search queries.

The new 'Embedded Browsing' product measures the engagement web sites achieve within walled garden platforms, giving clients a single source view of the web browsing behaviour that opted-in users undertake within social media platforms. Alongside data already captured from traditional web browsers and advertising exposure within social media apps, RealityMine says this feature further extends clients' ability to develop a complete understanding of consumers.

Head of Product Billy Grant (pictured) comments: 'Social media platforms are now mature ecosystems with increasingly sophisticated strategies to gain as much time and attention from their audiences as possible. Whether it is optimising publisher content to keep users engaged, or providing brands and retailers with the ability to sell within their platforms, the improvement in user experience means that measuring these interactions is critical in providing a complete view of user behaviour'.

The firm, which is headquartered in Manchester, England with offices in London and Stockholm, is online at www.realitymine.com .