GutCheck Debuts Interactive Concept Developer

MR and analytics company GutCheck has launched a conjoint solution called Interactive Concept Developer, which uses a hybrid approach to help marketers with the process of creating new products or services, by narrowing down the possible combinations of attributes, features and price points.

Denver, CO-based GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data. In February, the firm launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate VoC into exploration, innovation and creative development projects.

Combining choice-based methodologies enabled by machine learning, the company's new Interactive Concept Developer is part of its suite of Agile Conjoint solutions, which CEO Rob Wengel (pictured) describes as 'valuable new tools' that further augment GutCheck's Agile Human Experience Intelligence portfolio. 'Given the inflationary environment and uncertain economic outlook', he adds, 'GutCheck's new Agile Conjoint solutions are timely tools to help brands bring the optimal mix of attributes, features, and price to market'.

Web site: www.gutcheckit.com .