PathFactory Hires Former Forrester Exec as SVP

In the US, content intelligence specialist PathFactory has appointed former Forrester analyst Christine Polewarczyk as Senior Vice President, Product Marketing and Research.

Acquired by Vertu Capital late last year, Toronto-headquartered PathFactory helps clients to understand content performance and deliver 'intelligent content experiences' across the buyer journey. In November, the firm launched a solution called the Content Intelligence Center, allowing marketers to 'dig deeper' into their content assets at scale and perform a detailed analysis without manual auditing.

Polewarczyk (pictured) joins after three years at Forrester, where she latterly served as VP, Research Director - Content Strategy and Operations, helping clients build content engines using industry research and best practices. Prior to this, she worked for B2B research and advisory firm SiriusDecisions as Service Director, Content Strategy and Operations, prior to the firm's acquisition by Forrester.

Dev Ganesan, CEO & President of PathFactory, comments: 'Christine's knowledge of the content ecosystem in B2B marketing and sales, paired with her strong technology background will allow PathFactory to continue to lead the market in providing content experiences that accelerate the buyer journey.'

Web site: www.pathfactory.com .