Dataline Launches 'Wodwo' Modeling and Data Platform

In the US, custom modeling and analytics specialist Dataline has launched a platform called Wodwo, through which it says marketers can build their own custom prospect models in under an hour, with no special training or data science background required.

Founded in 2000, Dataline provides marketers with insights through a proprietary database of 240 million individuals combined with more than 2000 predictive variables. The new Wodwo service uses these attributes to match first-party customer data to 230 million unique indexed buyers, giving marketers insights into their customers.

Paul Sobel, President and CEO of Dataline, comments: 'Unlike most modeling platforms, Wodwo leverages its own internal database to create prospect audiences. Users upload a 10,000-name sample of their first-party customer data, choose their preferred customer insights and finish by selecting an industry that best describes their business. Wodwo then creates 'look-alike' audiences based on the actual buying behavior of a company's customers'.

Web site: www.datalinedata.com .